|Also an anagram of Dean Bycroft.|
It might not be immediately obvious, but 'Beyond Craft' is an anagram of Dean Bycroft - hence the name change on the blog. I felt it was far too appropriate to ignore.
I used black card to cut out the letters of my name and animated them on a whiteboard. A few digital effects later and I've got some kind of cheesy branding logo. The light-ray effect taking the cheesometer off the scale... :D
I can't figure out what kind of sound it should have, so at the moment it's mute.